Items Tag › Jackie Peters Lifestream

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An Evaluation of Web Strategy in the Musical Instrument Business

With NAMM taking place over the weekend and several of our clients in the musical instrument business, I thought it would be appropriate to evaluate the participation level in social media and web strategies of musical instrument companies. (Disclosure: a few of these companies are…

January 19 2009, 6:55pm | Comments »
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January 19 2009, 3:55pm | Comments »
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Are Big Brands Ready for Cafe Conversations?

I was inspired to continue the conversation that Chris Brogan started on his blog a couple of days ago. Chris' post begins: "Pepsi doesn’t want to talk with a few hundred people at a time, do they? It’s just that all these businesses have built…

November 30 2008, 8:35pm | Comments »
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November 30 2008, 5:35pm | Comments »
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Maximizing Social Discovery Opportunities on the Social Web

Social media has fundamentally changed the way that people discover products, services and content. It's no longer simply about the old method of product, price and placement, it's about relevance, value and virality. As the effectiveness of traditional online marketing continues to decline, how can…

November 28 2008, 11:50am | Comments »
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November 28 2008, 8:50am | Comments »
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Breaking Out of the Echo Chamber-Identifying Early Adopters and Setting Sights on Mass Markets (Presented at NextWeb NY 9/15/08)

(visit Scribd for the sideshow of this talk) Below is an approximate transcription on the presentation, actually, it's my notes, which are probably a better read than the actual transcription... 1. 2. Has everyone seen Forrester’s technographic ladder? read more

September 16 2008, 12:38pm | Comments »
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September 16 2008, 10:38am | Comments »
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June 19 2008, 4:09pm | Comments »

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Welcome to the Lifestream of Jackie Peters. This site uses Sweetcron to aggregate most of my serives into one place. That way, if anyone is actually interested enough in what I'm up to, they can just come here to check up on me.

Check out my company Heavybag Media.