NVIDIA: Speak Visual


http://youtube.com/?v=LsQZS6z9YKQ

Client: NVIDIA Agency: Cutwater

Client SVP, Marketing: Dan Vivoli VP, Corporate Marketing: Rob Csonger Director of Advertising: Kevin Schuh Campaign Manager: Steffanee Taylor Creative Director: David Wright

Agency Creative Executive Creative Director: Chuck McBride Group Creative Director: Joe Kayser Creative Director: Fabio Costa Creative Director: Marty Senn Art Director: Devin Gillespie Copywriter: Eric Boyd

Agency Production Director of Broadcast Production: Jennifer Golub Executive Producer: Tom Wright Assistant Producer: Bill Spangler Interactive Producer: Tom Nolan Art Producer: Jen Worth, Justine Shockett Print Producer: Miriam Lee

Account Planning: Rob Klingensmith, Sarah Hall Account Management: Emilie Vasu, Kimberly Senn, Christian Navarro Project Management: Traci Calabrese, Jordan Schroeder

PRODUCTION CREDITS

Production Company: MJZ Director: Rocky Morton DP: Khris Kachikis Line Producer (MJZ): Helen Hollien Executive Producer (MJZ): Jeff Scruton

Editorial Company: PS 260 Editor: Maury Loeb Assistant Editor: Princess Hairston Executive Producer (Editorial): Zarina Mak Post Producer (Editorial): Stephanie Land

Finishing: NTROPIC NTROPIC Creative Director: Nathan Robinson Inferno Artists: Matthew Tremaglio / Maya Bello-Korenwasser Inferno Assistant: Jesse Boots CG Artist: Deb Santosa NTROPIC Producer: Kara Holmstrom NTROPIC EP: Dana Townsend

Colorist: Stefan Sonnenfeld / CO3

Motion Graphics: Superfad Superfad Creative Director: Will Hyde 3D Artist: Paulo Dias Superfad EP: Rob Sanborn Superfad Producer: Nannette Ray

Music: human Composer: human

Audio Post Production: One Union/SF Mixers: Joaby Deal / Eben Carr

Print Photographer: Taylor Castle Retoucher: Sugar Digital

Online Web Production: Odopod Executive Creative Director: Tim Barber Technical Director: David Bliss Associate Creative Director: Damon Nelson Sr. Producer: Grace Hwang Sr. Art Director: Jason Hardy Sr. Designer: Yuri Ono Designer: Giselle Guerrero Lead Developer: Pete Schirmer Sr. Developer: Boris Pique Developer: Jeremy Larkin Developer: Christian Schimke Video Producer: Raub Shapiro DP: Danny Toback Sound Design: Gino Nave 3D Modeling: Jason Gary

Anchored by the theme line "Speak Visual," the campaign aims to expand NVIDIA's leadership in visual computing technologies. NVIDIA's GPU, a high performance processor which generates breathtaking interactive graphics on workstations, personal computers, game consoles, mobile devices and more, is available in PCs from makers like Apple, HP and Dell.

"This is an exciting time for our company," said Rob Csongor, NVIDIA Vice President of Corporate Marketing. "The GPU has become relevant to a broad consumer audience. We think introducing NVIDIA and communicating the benefits of the GPU to this audience is a huge opportunity for NVIDIA and our partners."

Online, the connection between messaging and media will continue. http://www.SpeakVisual.com is an audience hub where anyone with an idea can express him/herself visually. Site visitors are invited to post their own creations in The Gallery, with the prospect of having their work projected "as big as you can imagine" on buildings and at events across the country in 2009.

"Over the course of the creative development process, we became more and more passionate about the product itself. As we discovered first-hand, the world with NVIDIA® looks totally different than the world without it. And we can't wait to get the word out," said Chuck McBride, chief creative officer, CUTWATER.

  • Tags:
  • nvidia
  • Cutwater
  • wwwadtalkonlinecom
Posted: December 12 2008, 9:32am
 
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