Client: NVIDIA Agency: Cutwater
Client SVP, Marketing: Dan Vivoli VP, Corporate Marketing: Rob Csonger Director of Advertising: Kevin Schuh Campaign Manager: Steffanee Taylor Creative Director: David Wright
Agency Creative Executive Creative Director: Chuck McBride Group Creative Director: Joe Kayser Creative Director: Fabio Costa Creative Director: Marty Senn Art Director: Devin Gillespie Copywriter: Eric Boyd
Agency Production Director of Broadcast Production: Jennifer Golub Executive Producer: Tom Wright Assistant Producer: Bill Spangler Interactive Producer: Tom Nolan Art Producer: Jen Worth, Justine Shockett Print Producer: Miriam Lee
Account Planning: Rob Klingensmith, Sarah Hall Account Management: Emilie Vasu, Kimberly Senn, Christian Navarro Project Management: Traci Calabrese, Jordan Schroeder
PRODUCTION CREDITS
Production Company: MJZ Director: Rocky Morton DP: Khris Kachikis Line Producer (MJZ): Helen Hollien Executive Producer (MJZ): Jeff Scruton
Editorial Company: PS 260 Editor: Maury Loeb Assistant Editor: Princess Hairston Executive Producer (Editorial): Zarina Mak Post Producer (Editorial): Stephanie Land
Finishing: NTROPIC NTROPIC Creative Director: Nathan Robinson Inferno Artists: Matthew Tremaglio / Maya Bello-Korenwasser Inferno Assistant: Jesse Boots CG Artist: Deb Santosa NTROPIC Producer: Kara Holmstrom NTROPIC EP: Dana Townsend
Colorist: Stefan Sonnenfeld / CO3
Motion Graphics: Superfad Superfad Creative Director: Will Hyde 3D Artist: Paulo Dias Superfad EP: Rob Sanborn Superfad Producer: Nannette Ray
Music: human Composer: human
Audio Post Production: One Union/SF Mixers: Joaby Deal / Eben Carr
Print Photographer: Taylor Castle Retoucher: Sugar Digital
Online Web Production: Odopod Executive Creative Director: Tim Barber Technical Director: David Bliss Associate Creative Director: Damon Nelson Sr. Producer: Grace Hwang Sr. Art Director: Jason Hardy Sr. Designer: Yuri Ono Designer: Giselle Guerrero Lead Developer: Pete Schirmer Sr. Developer: Boris Pique Developer: Jeremy Larkin Developer: Christian Schimke Video Producer: Raub Shapiro DP: Danny Toback Sound Design: Gino Nave 3D Modeling: Jason Gary
Anchored by the theme line "Speak Visual," the campaign aims to expand NVIDIA's leadership in visual computing technologies. NVIDIA's GPU, a high performance processor which generates breathtaking interactive graphics on workstations, personal computers, game consoles, mobile devices and more, is available in PCs from makers like Apple, HP and Dell.
"This is an exciting time for our company," said Rob Csongor, NVIDIA Vice President of Corporate Marketing. "The GPU has become relevant to a broad consumer audience. We think introducing NVIDIA and communicating the benefits of the GPU to this audience is a huge opportunity for NVIDIA and our partners."
Online, the connection between messaging and media will continue. http://www.SpeakVisual.com is an audience hub where anyone with an idea can express him/herself visually. Site visitors are invited to post their own creations in The Gallery, with the prospect of having their work projected "as big as you can imagine" on buildings and at events across the country in 2009.
"Over the course of the creative development process, we became more and more passionate about the product itself. As we discovered first-hand, the world with NVIDIA® looks totally different than the world without it. And we can't wait to get the word out," said Chuck McBride, chief creative officer, CUTWATER.






























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